Wilda Laci July 4, 2018

Print material has to be used everywhere from point of sale stalls to pop up cards and other print materials. It is important to make a good impression on those who buy or even receive this material for free as it helps you to cement a superior position in the minds of your target audience. Colours and print enhancements become very important if you use these printed materials often, either for packaging of your products or any of the uses mentioned above, for promotional purposes.

Where Die Cutting Comes into Play

Die cuts are useful when you want to make your promotional and packaging material, made of paper, stand out. Die cuts open you up to a world of opportunities when it comes to the design possibilities. You can create unique and eye catching designs like custom shapes, revealing windows and even pop ups that allow an element of surprise in something as plain as paper promotional material or even packaging.

There are different shapes that you can come up with, from a simple rounded corner card, or something as fancy as an intricately designed card that opens up in a specific way.

Die cut designs spark the interest of the people who receive the printed and designed piece as it helps you pique their interest to see what’s to come when they open the card up. Die cuts can be quite flexible, too, and you can place it anywhere on a piece as long as you don’t go too far.

Unusual and eye catching pieces can be made easily with die cuts from Beek Graphic Trading, when we keep your brand’s unique requirements in mind so that you can make the best impression on your clients and customers.

The Benefits

Here are some of the benefits of using die cuts to make your paper promotional marketing materials.

1.   No More Boring Rectangular Shapes

When you choose to have die cut promotional and marketing materials, you are no longer limited to just square or rectangular shapes. Instead, you can create things that go beyond the realms of your imagination. With spirals, circles and other shapes at your disposal, you can incorporate them in your die cuts to make them appealing and great as a promotional material.

What’s more, you can even have folding paper materials created in a way that makes unique shapes for your brand and helps to cement your place in the minds of your target audience.

2.   Fun Marketing Materials

You can have as much fun as you like with your marketing and promotional material designs so that they stand out from the crowd. With die cuts, you can create pieces that pop up and stare your customers directly in the face, politely, of course. This kind of design inclusion allows you to make promotional material that others haven’t thought of yet and get you noticed in your target audience.

As far as being fun is involved, you can embed a game in your marketing materials with a revealing pop up window. You may be able to incorporate a spin wheel, for example, in your marketing materials with the help of this pop up window. That means when the promotional material, and therefore brand is in your consumer’s hands, they have something unique to remember you by.

They can play the wheel spin game and be reminded of you every time they do that.

3.   Better Emphasis on Designs

You can emphasize what you want and need to. When you use a die cut in your designs, spirals and progressively smaller circles to show something of value, you can emphasize that in the design by sort of targeting that main area that you want to emphasize and play around with.

How do you creatively use die cut designs?